Blizzard's new philosophy, part 1

Sorry for the late post, but I only just caught up with WoW news yesterday after coming back from my honeymoon. However, I wanted to chime in with something that's been tickling me for a while about the game.

Blizzard has, in recent memory (meaning the last year or two), begun in earnest a public relations campaign that continues to out-do every MMO company that has ever existed. The amount of community interaction that Blizzard manages, on a large scale, competes favorably with smaller MMOs that regularly interact with their fans. Now, more than ever, Blizzard continues their new trend of community interaction that they began shortly after Burning Crusade's launch, with their new Q&A initiative launched several days ago.

However, this new drive is, I believe, what has contributed in large part to the loss of "old-timer" players and general disenchantment with new gameplay mechanics that are not just surprising, but actually a bit saddening to long-time WoW gamers.

Let me get two things out there right now. I'm not a Blizzard-hater, nor do I hate WoW. Blizzard is a company that continually surprises and impresses me, and the content of this post doesn't even apply to yours truly for the most part. Secondly, I in no way believe that this is the wrong direction for the game to take. I just wanted to offer a perspective on it from the eyes of someone who has played WoW almost since the day it came out in November, 2004.

The disenchantment that I have felt on occasion stems from a natural resistance to change that I, like most people in the world, possess in some quantity or another. Everyone likes the familiar game they've kept as a hobby on the side through different changes in their own "real life," and I'm no exception. However, stagnation kills MMOs. Everquest is a good example of death by stagnation. Although I played the game myself for at most a week, I could see that each expansion was content without evolution, over and over again. Innovation, to the eyes of one unfamiliar with the game's intricacies, was minimal, and repetition, the annoying device of the MMO god of carpal tunnel syndrome and loot whores, was high. As a result, when competition came out that promised a new, exciting experience, players left in droves. By the time SOE attempted to revitalize its marketing, it was far too late already to attract new players. Blizzard has, quite obviously, and beyond the ability of anyone to show otherwise, demonstrated the ability to avoid stagnation in WoW.

However, the other side of the coin is too much change causes players to lose that feeling of stability that maintains their desire to return. Players lose touch with the game when they feel that it's changing too fast to provide an individualized experience anymore, for a variety of reasons. The world of the MMO doesn't conform to memory or experience, or re-learning new rules of the world repeatedly becomes tiresome and unwanted. For a good example of this extreme, check out the "Combat System Revamp" (another SOE flub) in Star Wars: Galaxies. I won't get into the depth and consequences of the changes in this one patch alone, but let's just say they could also have called it the "lose half your subscribers overnight" patch.

Blizzard is walking a fine line here. Stay traditional, but not too traditional. Change, but don't change too much. The more people, and competing desires, the harder to balance--It's essentially a question of economies of scale. I don't think many people who regularly complain about various aspects of the game really appreciate the difficulty that Blizzard has in becoming successful without becoming a victim of that same success. Blizzard has evidently chosen to focus on their community, not exclusively, but to a great degree, as a source for the change that they recognize is necessary for the game to undertake. I'm going to make the assumption that their resistance to certain changes is also guided, less evidently but undoubtably to some degree, by their community interactions.

How Blizzard is walking this line between change and tradition, and the effect that their approach has on their long-time players (as opposed to newbies, or late-coming players) is really what I'd like to address. However, this will have to wait until part 2! I'll try to make it worth it. :)